Press Releases for Churches
Press Releases for Churches
One of the most sought-after things in marketing, particularly on the business side, is establishing third-party credibility. But I rarely hear churches talking about this. This is all part of the critical process of reputation management.
Reputation management refers to monitoring and influencing the public perception of an individual, organization, or brand. It involves actively shaping and maintaining a positive reputation, addressing potential issues or negative feedback, and strategically managing online presence and public relations.
Source: Reputation Management Definition
If you have read some of our other articles, you know how important it is to see how the community perceives your church. Even if you are not actively involved, people form opinions about your church, its values, and its beliefs. It is essential to manage your reputation and ensure that the story you want to tell about your church aligns with the story people know about you.
One effective way to promote your church is by publishing a press release. While traditional press releases can be costly, modern technology allows you to reach thousands of publications with minimal investment. Writing a press release yourself can provide third-party credibility when people search for your church online. Marketing experts suggest that people need to encounter a brand or name at least seven times before considering visiting a website or church for the first time. Therefore, using a press release can help increase your church's exposure and reach more people.
Have you ever seen a business use "As Seen On…" and the top news publication logos are right below? Below, I'll give my two favorite sources to get this same thing for your church.
Two Resources for Church Press Releases
BrandPush
BrandPush is a service that helps organizations gain media coverage by providing access to a database of journalists and publications.
The Limited Plan is $165 and includes publication on 250 news sites with 3.3 million monthly readers.
The Popular Plan is $195, including 300 news sites with 39.1 million monthly readers.
The Authority Plan is $565 and includes six news sites with 218.4 million readers.
The Ultimate Plan is $695 and includes 400 news sites with 244.3 million readers.
Brand Featured
BrandFeatured is a service that helps businesses and organizations get featured in top-tier media outlets through press releases. Their website, brandfeatured.com, offers three pricing tiers: Basic, Premium, and Ultimate.
The Basic plan cost as of the writing of this article is $197 (usually $297) and includes distribution to 100+ sites, including NBC, FOX, CBS, and ABC affiliates.
The Pro plan cost as of the writing of this article is $297(usually $397) and includes a professionally written 200-word article.
The Unlimited plan cost, as of the writing of this article, is $347 (usually $447) and includes publication to 200+ websites, the ability to add your video, and higher-quality publications.
So, which of these tools should you go with? Both.
Between the two, you'll have incredible visibility you can leverage in future marketing. In particular, you'll see a big boost in your church's website backlinks.
Backlinks can significantly impact web traffic and SEO. When reputable websites link to your website, search engines view it as a vote of confidence and credibility. Here are some effects of backlinks on web traffic and SEO:
Increased Referral Traffic: High-quality backlinks from reputable websites can drive referral traffic to your website. When users click on a backlink and visit your site, it increases the chances of engagement, conversions, and potential customers.
Improved Search Engine Rankings: Backlinks are a critical ranking factor for search engines like Google. When your website has a strong backlink profile with links from authoritative and relevant sources, it signals to search engines that your site is trustworthy and valuable. This can lead to higher search engine rankings, visibility, and organic traffic.
Faster Indexing: Backlinks can help search engines discover and index your website faster. When search engine bots crawl reputable websites and find backlinks pointing to your site, they follow those links to your web pages and index them. This can result in quicker indexing and better visibility in search engine results.
Enhanced Domain Authority: Backlinks from authoritative websites can contribute to improving your website's domain authority. Domain authority is a metric that predicts a website's ranking potential on search engine result pages. A higher domain authority can lead to better visibility, more organic traffic, and increased credibility in the eyes of search engines.
Long-Term SEO Benefits: Backlinks provide long-term SEO benefits by establishing a network of connections between websites. As your backlink profile grows over time, it can strengthen your website's reputation, authority, and online presence. This can lead to sustained organic traffic and improved SEO performance.
It's essential to note that not all backlinks are created equal. Quality and relevance are critical factors. It's better to have a few high-quality backlinks from authoritative websites than numerous low-quality backlinks. Building a natural and diverse backlink profile through ethical and organic methods is critical to reaping positive web traffic and SEO effects.
Sources
13 Advantages of Having a Website To Grow Your Business | Conceptualized Design Website Design and Development Agency. https://conceptualizeddesign.com/blog/13-advantages-of-having-a-website-to-grow-your-business/
Introduction to Backlink Building | CVD Speed. https://cvdspeed.com/introduction-to-backlink-building/
Link Building vs. Backlink Building: What's the Difference and Why Does It Matter? - topseos.org. https://topseos.org/link-building-vs-backlink-building-whats-the-difference-and-why-does-it-matter/
Website Designer – Join Bom Burger. https://joinbomburger.com/tag/website-designer/
The Role of Backlinks in SEO: Best Practices and Strategies - Shopify Agency. https://www.atamgo.com/the-role-of-backlinks-in-seo/
Domain Authority vs Domain Rating - [Beyond the Acronyms]. https://www.selfmoneycare.com/post/domain-authority-vs-domain-rating
SEO for Fishing Charters: How Important is It Today? - Page One Fishing. https://pageonefishing.com/seo-for-fishing-charters-how-important-is-it-today/
How to Use Off-Page SEO Services. https://usalinksystem.com/whats-new/details/how-to-use-off-page-seo-services-673
Artificial Backlinks: Unveiling the Dark Secrets. https://juliangoldie.com/artificial-backlinks/
13 Advantages of Having a Website To Grow Your Business | Conceptualized Design Website Design and Development Agency. https://conceptualizeddesign.com/blog/13-advantages-of-having-a-website-to-grow-your-business/
The Role of Backlinks in SEO: Best Practices and Strategies - Shopify Agency. https://www.atamgo.com/the-role-of-backlinks-in-seo/
Domain Authority vs Domain Rating - [Beyond the Acronyms]. https://www.selfmoneycare.com/post/domain-authority-vs-domain-rating